The video begins with an image of the Shepard Fairey's iconic poster from the 2008 presidential campaign. It then segues into images of a black family and another of black children seemingly caught in mid-song. Images range from iconic black leaders and celebrities (Du Bois, Aretha Franklin--and her hat, MLK, Michael Jackson), black college graduates in regalia, images from the Civil Rights movement, and more. The images flash by quickly, seemingly in an attempt to capture the scope of the Black experience from life on the continent to slavery to the White House. The video concludes with in amage of the Obama family posed in front of a U.S. presidential seal. The video appears to have been created and uploaded by Watson in observation of Black Music Month. He performs all three verses.